SONY XPERIA SIZZLE REEL
Following the success of Sony’s collaboration with Possible to produce the revolutionary Xperia X10, Sony aimed to highlight its accomplishment with an exciting conceptual video.
The phone introduced groundbreaking UI, allowing the user to connect with their world in unparalleled new ways. This led the animation to focus not on the hardware itself, but on how the technology could empower the user. The X10 presented the opportunity to connect with new communities, in addition to friends and family. A connection bridged through Xperia’s movies, music, and videos libraries.
Ultimately the X10 went on to become Japan’s best-selling phone by selling a record 120,000 models in the first three weeks.
Client: Sony
Agency: Possible
Executive Producer: Alex Schmitt
Producer: Bill Hermanns
Creative Director: Paul Hahn
Design: Jimmy Chen, Francis De La Torre
Animation: Gregory Simpson