RIO 2016 OLYMPICS VOLLEYBALL
In 2016, the Olympic Games introduced the world to the next generation of in-arena entertainment. Partnering with Olavo Braga design, and the IOC, an unforgettable event experience was created using projection mapping to transform the sports arenas into digital canvasses.
Projection mapping combines graphic design, motion, and powerful projectors, to create an immersive show. Specialized software blends multiple projectors and maps the animations to the volleyball court's precise dimensions, creating the illusion of the motion design being painted onto the Olympic arena.
The Olympic Games are the biggest sporting event in the world and the new technology enabled a connection between the fans and the teams like never before. The volleyball court animations were displayed in front of sold-out crowds and millions of viewers watching online and on live TV.
Client: IOC
Creative Director: Olavo Braga
Design: Olavo Braga
Animation: Gregory Simpson