LINKSYS VELOP WI-FI
In 2019 Linksys released The Velop Intelligent Mesh line. This was the first Wi-Fi system to utilize mesh nodes as motion sensors. This combination of software and hardware provided higher connection speeds throughout any location by using a dynamic node network.
To promote their new technology, Linksys came to Possible to develop a series of commercials. The focal point of the marketing campaign was Velop’s ability to work in any environment regardless of shape or size. The Linksys brand worked beautifully by providing a watercolor design, an element that perfectly highlighted the fluid flexibility of the Velop Intelligent Mesh system.
The campaign was a success with Velop gaining positive reviews from TechRadar and PC Mag, with an additional 89% approval rating from Best Buy customers.
Client: Linksys
Agency: Possible
Producer: Chelsea Spann
Creative Director: Jenn Koziol
Design: Roy Hidrosollo
Animation: Gregory Simpson