IMAX LOGO REVEAL
IMAX and Possible Worldwide collaborated to create a remarkable experience designed for their luxury home theater systems. IMAX’s cinematic capabilities are legendary and a logo animation was required that matched the epic scale of the IMAX brand. While most of the project was evolved in the ground-breaking particle UI animations, these motion tests were developed to showcase IMAX’s cinematic power.
Client: IMAX
Agency: Possible
Executive Producer: Alex Schmitt
Creative Director: Robert Zelin
Design / Animation: Gregory Simpson